FOR CREATIVE ENTREPRENUERS
EXPLORE THE TRUE MEANING OF BRANDING
I'm back on campus and ready to begin my second Branding eCourse! Within this two week accelerated course I will prepare participants to design and establish visual identities and brand experiences across a variety of mediums. We will examine the concept of branding storytelling through a strategic lens and uncover your own brand story, as well as explore the many factors that contribute to brand value.
Exploring the reasons why brands are so valuable and the factors that contribute to that value is a key part of developing a comprehensive marketing strategy for your business. Become empowered in your business, invest in your brand and register for our Branding eCourse!
There are three main modules, with a number of lessons within each module!
OVERALL STRUCTURE OF THIS
Explore the true meaning of branding, and why it's important for businesses in today's global market. Learn about the history of branding and how to define and refine your own brand.
Brand storytelling is the most effective way to connect with your audience. It's what helps you appeal to the emotions of your customers and prospects. Learn how to communicate and connect the hearts and minds of your audience. You will learn how to develop and create your verbal & visual identity.
Now that you have a handle on your branding, now it's time to put in to action. Learn how to create a total brand experience and manage your brand online. You will learn nontraditional approaches that work!
FOR CREATIVE ENTREPRENEURS
This course is designed for creative entrepreneurs in any business or functional area that require a top-level understanding of branding and marketing in order to make strategic business decisions for their business.
Once you enroll, you'll have access to this course so you can reference this whenever you need. A new lesson will be released every day for the next two weeks. Although, you can take this course at your own pace, you will be graded on participation. This course is delivered via email with worksheets and includes course bonuses. You will receive support and feedback in our online campus group forum.