Helping design all-new brands is a blast, especially when you’re working with swimsuits as stylish as The Penthouse of Posh. The Philadelphia-based company designs signature swimsuits and beach wear for the everyday girl. But the brand’s journey to it's unique product begins with the designer behind it all.
WHAT WE DID
Initial Phone Consultation
Social Media Templates
DESIGNING THE BRAND
After hearing the story firsthand, we were dying to know more about Posh. What’s she like? What was her favorite colors? The meaning behind her name? Every brand has it’s unique qualities, and with every answer we heard, it grew clearer that Posh's personality would be the centerpiece of The Penthouse of Posh's brand.
Our challenge became translating her sass and vibrance and character into a complete brand identity.
WEB DEVELOPMENT & EXECUTION
We set out to make penthouseofposh.com an easy way for customer to purchase. With customizable plugins to the complexities of our ecommerce solution demanded that design be as simple as possible.
Roughly halfway through the brand development phase, we got word that Penthouse of Posh would be launching in less than a month. With everything at stake, our team grab some coffee and hunkered down to plan our execution strategy. After a long week of late nights, we were able to fast track the official launch by developing a branded ecommerce site in little more than a week.