Effective marketing is often what separates rapidly growing companies from slow-growing or stalled companies that started at the same time, serve the same market and offer similar merchandise. Companies such as Coco Cola have succeeded in highly competitive mass markets for consumer goods because, while they certainly produce competitive products, they out-market their rivals. If you expect your business to grow to any size, you'll have to become an effective marketer, advertiser and promoter of your business. In fact, you're likely to grow to the extent that you master marketing, and no more.
We researched the Hair & Beauty industry for our client (LoyalTee Hair) and focused on details and execution, rather than resting on a single, grand idea. Planning a marketing campaign starts with understanding your position in the marketplace and ends with details such as the wording of an advertisement and a content schedule.
(Marketing Campaign Directed By Nia e.)
Keep in mind that your plan for a marketing campaign is not supposed to be a prison. You have to leave room to make changes as you go along because no plan can perfectly capture reality. But you should also be able to commit fully to implementing your plan or some future version of it--if you want to take a strong step toward growth. Take a look at our 15 second clips for #ForeverLoyal Social Media Video Campaign.
Marketing Campaign Directed by Nia e. Creative Marketing & Brand Design.
Video Produces by Allen House (Kevin Allen)