We’ve all been there, you hit publish on a post and expect the social shares, page views, and agreeable comments to start rolling in. But sometimes you get pure silence, um crickets! Using social media and content to market your business isn't a new concept, so just doing the bare minimum won't cut it. I mean, think about how often content is shared across the web… there are one billion Facebook users, and according to Twitter itself, there are about one billion tweets sent every two and a half days. That means there's a lot of content.
So it takes more effort than simply publishing content and doing your typical marketing to reach your audience and generate leads. There needs to be some stuff built into your content itself that helps it stand out from the crowd and get found.
Today's social media platforms reward visual content. It should be a major piece of your content strategy. The best Shareaholic and viewers pay close attention to quality visuals, especially the little details like branding their visuals. We recently worked with the talented Dominique Calhoun, the Owner and Creative Director behind Remix Living who does this with her post, always including her logo somewhere on her visuals
This way when visuals are pinned on Pinterest or shared on Facebook, her awareness continues to grow. There's other was you can incorporate visuals into your marketing to increase shares and engagement. For example, having quality images and video footage will increase your overall presentation.
Creative Director: We directed Dominique’s visual campaign for Remix Living (www.remixliving.com) to make sure that she produced quality visuals.
Photographer: Kevin Allen Media