Instagram is about to put a lot of people out of business! The social media app that created a lot of careers, might just be the one to shut them down. Insta has apparently created a feature that hides the like count on photos so that followers can’t see how many people have liked a post.
“We want your followers to focus on what you share, not how many likes your posts get,” the Instagram notification read. “During this test, only the person who shared a post will see the total number of likes it gets.”
According to The Verge, Instagram claims it does not plan on launching the feature yet, “We’re not testing this at the moment, but exploring ways to reduce pressure on Instagram is something we’re always thinking about.”
This will definitely affect many modern-day “influencers” as most of their careers are centered around their likes and following.The potential new feature could really affect the value of an influencer to a brand.
“I think it would affect my business,” reveals beauty influencer Nanite Jean-Aimee. “The more engagement you have the higher chance of you getting more sponsorships and collaborations.”